Behind the Screens: How Technology Enhances Sports Storytelling and Elevates the Fan Experience

By Mario Prosperino, SPAT Media Co-Founder

November 5, 2024

My NFL fandom began in 1981 and was sparked by the incredible storytelling of NFL Films and “the voice of God”, John Facenda, which often aired on ESPN, then an emerging network. Like many kids in the ’80s, I collected Topps trading cards, each pack holding a stick of gum while also serving as a catalyst to increase my knowledge of the NFL and its players. I wrote a third-grade book report on Marcus Allen of the Los Angeles Raiders, who was also a former USC star running back and Heisman Trophy winner. He quickly became my favorite NFL player despite my loyalty to the New York Jets. His unforgettable 74-yard run in Super Bowl XVIII versus the Redskins was a memory etched in my mind as a 10-year old, and years later meeting him at NFL events for work felt surreal—a reminder of the lasting impact of sports memories.

Interactive images allow fans to relive cherished moments, like Allen’s iconic run, in a way that brings those memories to life through video highlights, photo collections or audio of the game broadcast. These interactive experiences immerse fans in the moment, telling a richer and more engaging story to capture their attention. They also offer the convenience of making a spontaneous purchase, like a vintage Marcus Allen silver and black jersey, directly through the image! Like many consumers, I find myself scanning more and reading less, making this visual-first approach perfect for today's fans.





 

My fandom has evolved over the past 30+ years, driven by the changing ways fans consume sports content. Last week, I was watching the end of the Chicago Bears vs. Washington Commanders game, which culminated with an improbable “Hail Mary” touchdown pass by Commanders rookie quarterback Jayden Daniels.  A future NFL star, Daniel’s ability to impact the game both through the air and on the ground underscores his value to the team and the league. As he gains experience, expectations will continue to rise and fans will be eager to see how he builds upon his increasingly impressive rookie season. In the next 3-5 years, he could be the face of the NFL.

Today’s sports fans engage with their favorite teams and athletes through a variety of channels, including traditional broadcasting, streaming platforms, fantasy sports, betting, gaming and social media. My 12-year-old son and his friends aren’t sitting down to watch a three-hour game on Sunday afternoon or read the local sports section of the newspaper each morning.  Fantasy, gaming and “snackable” video highlights are the preferred means for driving interaction with this next generation fan. Publishers and content creators can cater to these preferences by using an image as a micro-campaign, featuring elements such as Jayden Daniels' fantasy stats, a video clip of his 52-yard 'Hail Mary' touchdown, or a direct link to subscribe to Amazon Prime in time for the Commanders' upcoming showdown with the Philadelphia Eagles.

SPAT Media’s solutions bring fans closer to their favorite teams, players and moments, while unlocking new revenue streams for publishers, leagues and IP holders. By meeting fans where they are, we’re creating an immersive content experience designed to enhance fandom and allow fans to engage on their own terms..