Transforming the Game: MLS Images Now Available with SPAT’s Interactive Technology

By SPAT Media Editorial Team

Major League Soccer (MLS), one of the fastest-growing sports leagues in the world, has embraced innovation since its inception nearly 30 years ago.  From incorporating on-field technology to being the first to fully adopt live game streaming, MLS is a pioneer.  Now, through its image licensing partner, Imagn, the league is again pushing the envelope by making interactive, shoppable images available to publishers utilizing SPAT Media’s cutting-edge technology.

The integration of SPAT’s interactive tech allows MLS images to come to life, creating dynamic experiences that not only captivate readers but also generate incremental revenue opportunities. Publishers can now license high-quality MLS images that are more than just static visuals. This interactivity allows readers to explore key moments, player stats, and related merchandise directly within the image itself. For instance, a reader can click on a player’s jersey in a photo, immediately see detailed information, and even purchase the jersey through the publisher’s page. This seamless fusion of imagery and shopping creates an entirely new affiliate revenue stream for publishers, monetizing the visual content in ways previously untapped.

SPAT’s technology isn't just about driving purchases; it’s also about increasing engagement. Interactive MLS images encourage readers to spend more time on the page, exploring various elements of the image, which helps build a deeper connection with the content. Whether it’s reading more about a player, reviewing team stats, or accessing match highlights, these images offer more than just passive consumption—they invite active participation. Publishers who leverage this will see increased traffic, reduced bounce rates, and stronger overall reader retention.

Beyond engagement, the use of interactive MLS images offers publishers access to valuable insights on user behavior. Every interaction within the image can be tracked, providing data on what elements readers are most interested in. Whether it’s the most-clicked player or the products that drive the most purchases, this data helps publishers fine-tune their content strategy and better understand their audience’s preferences. The ability to capture such granular user behavior information sets this technology apart, offering a unique competitive advantage in an increasingly data-driven industry.

For sports publishers, this collaboration opens the door to creating more immersive and profitable content. With MLS's rising popularity and SPAT Media's interactive capabilities, publishers can enhance their storytelling with rich visual experiences that keep readers engaged while also unlocking new revenue streams. From affiliate marketing through product sales to data-driven insights on reader preferences, the opportunities are vast.

In conclusion, the availability of MLS images with SPAT Media’s interactive technology through Imagn is a game-changer for publishers. It represents the future of visual content—one where imagery is not just seen, but interacted with, monetized, and measured. For publishers looking to stay ahead in a competitive media landscape, incorporating this technology into their content strategy offers an opportunity to enhance both reader engagement and financial growth.